Say hello to the BRAND NEW – Transitions® GEN S™

Have you ever moved from bright sunlight to shadow while wearing your shades and not been able to see because it’s suddenly so dark? Or you move from a shady spot or indoors into bright light, and you’re suddenly confronted with dazzling, blinding light?

This can be inconvenient and uncomfortable for your eyes. But if you’re driving, cycling, or running, it can also become dangerous, making it hard to see where you’re going and to avoid obstacles.

If any of that sounds familiar, Transitions® lenses are the solution you’ve been looking for. Fortunately for you, we’ve just introduced the best range yet!

What are Transitions® lenses?

Transitions® lenses are equipped with a specially developed lens material that reacts to differing levels of light. In bright conditions, the lenses darken, effectively becoming sunglasses. Then, when you go indoors or to a darker area, the lenses automatically adapt to become lighter, enabling you to still see even when the light is low.

They’re the ultimate 2-in-1 lens. No need to own separate pairs of glasses; one pair does it all. At the very least, it’s one less pair to lose down the back of the couch or forget at home when you get in the car.

To the uninitiated, Transitions® lenses can sound like magic. In reality, it’s a chemical reaction that happens to the lenses when they’re exposed to any UV light.

Introducing Transitions® GEN S™

Now we know what Transitions® lenses are, let’s dive into the details of the next generation of these incredible lenses that set a new standard for all photochromic lenses.

When it comes to Transitions® lenses, speed is key. Historically they have taken up to 30 seconds to adapt from light to dark.

The brand-new Transitions® GEN S™ are market-leading lens expert Essilor’s fastest-changing lenses yet. They go from completely clear to dark (equivalent to a category 3 sunglasses lens) within 2 seconds of moving from inside to outside.

That’s mind-blowingly fast and a game-changer when it comes to using Transitions® lenses.

Key features of the new Transitions® photochromic lenses

Transitions® lenses will be your new best friend this summer for all those outdoor activities.

Alongside their almost instant responsiveness to light, the Transitions® GEN S™ reach maximum darkness in about 25 seconds when they’re exposed to UV light. They’ll return fully back to clear in less than 2 minutes, though you’ll notice the fade back almost straight away.

These new lenses are also a lot stronger than previous generations, ensuring you’ll enjoy maximum performance from them for years to come.

They boast a proprietary and patented technology developed with decades of photochromic expertise. The lenses are the result of five years of research from a team of over 120 dedicated scientists. During the development, 100,000 lenses were tested, and 450 different prototypes were created.

Now, that’s dedication to great vision.

The stats speak for themselves

Essilor lenses are known for their market-leading quality. When compared to the previous generation, lab tests on Transitions® GEN S™ show that:

When you move from shade into intense bright light, your vision recovers 39% faster.
When you move from bright light to shade, your vision recovers 40% faster.
As the lenses fade back to clear, you’ll get 39.5% improved contrast sensitivity.

The 3 innovative technologies at play

The lenses boast 3 technologies in one lens:

GEN Speed

The defining feature of the lenses, 88% of wearers agreed that the lenses adapted so fast to light that they didn’t or barely noticed the change.

GEN Style

Just because the lenses are high-performing, it doesn’t mean you have to compromise on looks. GEN Style ensures you’ll look the part, whatever you’re doing. There’s a broad palette of 8 colors available, including a brand-new shade, Ruby, so you can match your eyewear to any style. All the colors have been optimized so that they stay true to tone at all stages of the transition from dark to light and back again.

GEN Smart

GEN Smart technology ensures you always have the highest possible quality vision, no matter how frequently light conditions change.

Advanced symbiotic technology

The dyes in photochromic lenses are the magic ingredient that responds to changing light conditions. Advanced symbiotic technology means the dyes sit within a specially designed matrix, so they seamlessly interact with each other. The matrix in Transitions® GEN S™ has the perfect ratio between soft and hard spaces, which boosts the dyes’ performance and increases longevity and robustness.

Super-charged dyes in the lenses absorb maximum energy, making them transition quicker and creating a vivid color spectrum for the lucky person wearing them.

Style and substance

Sandals. Rain jackets. Safety goggles. So often, things that work well and are practical may not necessarily feel stylish.

However, this is not the case with Transitions® GEN S™. They offer incredible clarity and superior protection in any lighting condition yet look sensational, whichever vibrant tint you choose.

Let’s round it up!

You might have noticed we’re very excited about stocking these game-changing Transitions® lenses.

Let’s end with a quick summary:

It’s the widest photochromic lens range on the market, with 8 spectacular colors.
The brand new color in the range, Ruby, is an absolute beauty.
The lenses offer maximum color consistency at all stages of the transition from light to dark.
From wayfarers to aviators, you’re free to pair these lenses with any frame of your choice.
They’re the fastest-changing Transitions® lenses from Essilor, hands down.

Be one of the first to get these brand-new replacement lenses online today – available in both single-vision and progressive options. As always, if you’re having any troubles with an order you’ve placed, get in contact with us via email. We’re always happy to help!